Monochrome America

Before we get into the meat of this post, allow me to say I hope all of you are enjoying, or have recently enjoyed, your Easter Holiday. As for us, it is a sunny, summery day here in Sussex – the hottest day in April since 1949 and the warmest April since records began – and we are taking full advantage of it by lounging around the sitting room complaining about the heat.

We did take a walk through town this morning, expecting to see it empty and shut up, but apparently there were a lot of people like us who had nothing else to do and thought a stroll down the high street would be just the ticket. And the number of open shops was scandalous; I thought there were laws against trading on Easter!  If I hadn't know it was Easter Sunday, I would never have guessed; it looked just like another weekend, and I find that a bit sad.  On the up side, KFC was open, so you could, if you wanted, bring your Easter dinner home in a bucket.  And from the look of the queue out the door, a lot of people did.

Anyway, after a pleasant walk around the park I have returned to my ‘office’ – the corner of the dining table – to work on The Cover.

The sequel to Postcard from across the Pond (titled More Postcards from across the Pond because I couldn’t stretch my imagination any farther than that) is well under way, and this weekend I put away my Editor’s hat in order to become head of the Art Department., which means designing a cover for the new book.

This shouldn’t be an onerous job; in order to make the brand easily recognizable, the new cover is the same basic design as the original. The difference is, instead of British icons in the foreground with America over the horizon, I decided to reverse it, with American icons in the fore. And that is where the trouble started.

This is the first cover: nice bold reds with colorful stamps
(or just take a look to your right)

American icons? Simple, the Capitol Building, the Space Shuttle, the White House, Mt Rushmore, the Lincoln Memorial, the Washington Monument… But as I pulled them together I found they had more in common besides being representative of America—they were all white.

This made for a very dull cover, so I tried again: a mailbox, cheerleaders, cup of coffee, a diner…all white-based if not totally white.

So I looked again, and found an off-white mailbox, a red car, the Statue of Liberty, a diner sign with some turquoise in it and a back drop of a collage of US money, which merely replaced the white theme with a green-based one. Now when I look at the new cover, I think of a Caribbean holiday.

So I’m back at the drawing board, trying to find a small group of items that represent the US—and is not registered McTrademarks—that are not all the same muted hue.

I’m tempted to leave it as it is, because a bland and monochrome cover would be a good metaphor for America—where else can you travel three thousand miles and still find the same stores and know exactly what is on the menu in any restaurant you enter—but, unfortunately, it makes an abysmal cover, unless I target those people who remember the Beatles’ classic White album.

Classic, don't you think?